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No End To The Spend? Alliance Data's '2018 Holiday Retail Outlook' Whitepaper Offers Data-Backed Insights And Advice For Retailers To Keep Customers Shopping
The retail outlook heading into holiday 2018 is positive, and 5,000 net new store openings are forecasted before the end of the year – on top of 4,000 net new store openings in 2017 – presenting more choices for consumers who are increasingly creating their own individual shopping journeys, whether in-store or online. Their decisions are made in the moment, and retailers need to stay one step ahead, anticipating what shoppers need across every channel.
Among the insights derived and eight key trends identified by the
- Put the customer experience first. As customers navigate their own shopping journeys, retailers should ensure they're providing the tools that meet their immediate needs. While shoppers want convenient choices when it comes to payment options, customer service and shipping, retailers shouldn't lose sight of the importance of well-trained in-store associates who can provide guidance on what to purchase.
- Maximize mobile. With more than 90 percent of consumers now owning a smartphone, the mobile shopping experience is a critical component of any brand's holiday strategy. Consumers "hang out" on their smartphones, and shopping happens anytime and anywhere, whether waiting in line or commuting on a train. Smart retailers will deliver a streamlined experience that enables a purchase to be completed in quick moments with just a few steps, while also giving customers easy access to their accounts and rewards.
- Drive multi-channel purchases. Customers approach the in-store holiday shopping experience with a far different mindset than the digital experience, but a holistic approach will help brands win more customers during the holidays and keep them engaged. Proprietary data shows that, during 2017, omnichannel shoppers made more than 3.2 more trips at a given retailer compared with single-channel shoppers. The holiday selling season is a key opportunity to introduce customers to a brand and deepen connections with existing customers, so retailers should ensure their loyalty programs provide meaningful rewards to create authentic connections.
For more information about how
About Alliance Data
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by the use of words such as "believe," "expect," "anticipate," "estimate," "intend," "project," "plan," "likely," "may," "should" or other words or phrases of similar import. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements.
We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K.
Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.
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