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Alliance Data's Latest 'Now, New, Next' Report Uncovers Top Trends To Help Retailers Exceed Customers' Increasing Expectations For Relevance And Value
"Retail is changing at its fastest pace yet, and brands' strategies need to evolve accordingly. Customers are looking for deeper connections, customized experiences and more seamless ways to engage with brands," said
The following trends are highlights from the trends included in the 2019 report:
- NOW: Purposefully Connected Journeys. Retailers are strategically connecting all of the brands' assets and channels, removing friction and serving up the right content on demand and in real time.
- NEW: Mainstreaming Secondhand. Growing in appeal, the secondhand market is looking more like traditional retail, with curated offerings, higher-touch store experiences, and tech-enabled customer journeys.
- NEXT: Driven By Artificial Intelligence. Brands are turning over decision-making to data-driven algorithms to determine website design, ad messaging and placement, and product recommendations in real time, generating impressive efficiencies and enabling 1:1 personalized journeys at scale.
"Now is the time to embrace the future of retail," added Andrick. "With so many exciting, innovative ways to connect with customers, retailers have the opportunity to be on the forefront of what's next — which means putting the customer first and welcoming opportunities to engage with them in new ways."
For more information about how
Using the industry's most comprehensive and predictive data set, advanced analytics, and broad-reaching capabilities,
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