Alliance Data's Latest 'Now, New, Next' Report Uncovers Top Trends To Help Retailers Exceed Customers' Increasing Expectations For Relevance And Value

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Alliance Data's Latest 'Now, New, Next' Report Uncovers Top Trends To Help Retailers Exceed Customers' Increasing Expectations For Relevance And Value

Oct 23, 2018
Deeply Connected Experiences, A More Sophisticated Secondhand Market and Enhancements Through Artificial Intelligence are Some of the Trends on the Horizon for 2019 and Beyond

COLUMBUS, Ohio, Oct. 23, 2018 /PRNewswire/ -- As the retail industry evolves, customers expect more from brands than ever before — from greater conveniences to customized experiences and deeper levels of personalization. To help retailers navigate this changing landscape, Alliance Data's card services business, a premier provider of branded private label, co-brand, and business card programs, released its fourth annual "Now, New, Next" report, which details 10 trends for retailers to watch in 2019 and beyond in order to stand out from the competition and keep the customer at the center of their strategies.

Alliance Data's MyLoyalty App is customized to each brand and provides customers with the ability to apply, shop, earn and connect with their favorite brands. Retailers and customers may choose from a variety of features including the ability to apply for a store-brand credit card, make purchases with the MyDigitalCard, and earn and redeem rewards at the point of sale. (PRNewsFoto/Alliance Data)

"Retail is changing at its fastest pace yet, and brands' strategies need to evolve accordingly. Customers are looking for deeper connections, customized experiences and more seamless ways to engage with brands," said Shannon Andrick, vice president of marketing advancement for Alliance Data's card services business. "The trends we've identified simplify the key factors that are driving retail as we head into 2019 — as well as how retailers can bring the trends to life within their own brands."

The following trends are highlights from the trends included in the 2019 report:

  • NOW: Purposefully Connected Journeys. Retailers are strategically connecting all of the brands' assets and channels, removing friction and serving up the right content on demand and in real time.
  • NEW: Mainstreaming Secondhand. Growing in appeal, the secondhand market is looking more like traditional retail, with curated offerings, higher-touch store experiences, and tech-enabled customer journeys.
  • NEXT: Driven By Artificial Intelligence. Brands are turning over decision-making to data-driven algorithms to determine website design, ad messaging and placement, and product recommendations in real time, generating impressive efficiencies and enabling 1:1 personalized journeys at scale.

"Now is the time to embrace the future of retail," added Andrick. "With so many exciting, innovative ways to connect with customers, retailers have the opportunity to be on the forefront of what's next — which means putting the customer first and welcoming opportunities to engage with them in new ways."

For more information about how Alliance Data can help brands grow sales and increase loyalty by bringing these trends to fruition, visit

About Alliance Data's card services business
Based in Columbus, Ohio, Alliance Data's card services business develops market-leading private label, co-brand, and business credit card programs for many of the world's most recognizable brands. Through our branded credit programs, we help build more profitable relationships between our partners and their cardmembers, and drive lasting loyalty.

Using the industry's most comprehensive and predictive data set, advanced analytics, and broad-reaching capabilities, Alliance Data's card services business has been helping partners increase sales and provide greater value to their cardmembers since 1986. We are proud to be part of the Alliance Data enterprise (NYSE: ADS), an S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work For company headquartered in Plano, Texas. To learn more, visit, follow us on Twitter @Know_SellMore, and connect with us on LinkedIn at Alliance Data card services.

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SOURCE Alliance Data

Media Contacts: Lesley Waldsmith, 614-383-1620,; Rachel Stultz, 614-729-4890,